Digitizing Creativity MasterClass
About the MasterClass
Following the Digitizing Creativity conference, there will be a 4-hour hands-on MasterClass for industry professionals. Learn from the experts about the art of the creative process and familiarize yourselves with the science behind programmatic advertising.
October 9th, 2018 at ACT
Duration: 4 hours (17:00 - 21:00)
Cost: 鈧�110
Thank you for your interest. Registration for this MasterClass is now closed. Stay tuned for more 必吃大瓜events in the near future!
Schedule
Rocky Novak, Managing Director, Fallon
Understanding the Creative Process
鈥� Understanding the effective use of creativity in a digital age
鈥� Inspirational look at how savvy marketers are connecting with their best prospects
Mr. Novak's MasterClass will be conducted in English.
Mr. Novak's Short Bio
As managing director, Rocky oversees 鈥檚 daily operations, striving to create an environment that inspires and enables world-class creativity. With a deep background in media strategy as well as digital and social marketing, he has helped modernize both the structure and creative output of the agency. With broad category experience from fast food to luxury automotive, Rocky truly believes there鈥檚 never been a better time to be a marketer.
Petros Lytrivis, Digital Director, BGM OMD Greece
DoubleClick Bid Manager Onboarding
Overview of the platform and basic functions.
鈥� The Fundamentals of Programmatic Advertising
鈥� The Programmatic Buying Process
鈥� Setting up a Campaign in DoubleClick Bid Manager (DBM)
鈥� Optimization & Reporting
Mr. Lytrivis' MasterClass will be conducted in Greek.
Mr. Lytrivis' Short Bio
Petros is the Head of Digital of for the past 3 years.
A Digital Media Specialist, passionate for all things technology and its impact in everyday life, Petros has worked both in digital media agencies and e-Commerce websites, from Google AdWords and Facebook advertising to Analytics and digital buying; he is your go-to 鈥渄igital ninja鈥�.
Prior to BGM OMD, Petros joined the Digital Media Agency 鈥淐ubik-S鈥� and became a Digital Account Manager of major Cypriot companies such as Nanobionic, Medochemie, Odelo online super market, Engino (online games seller), Cybarco (Luxury Property Developer & Contractor) and others. In addition, he co-founded the Greek online Lifestyle portal 鈥済alsnguys.gr鈥� through with he learned how to analyze online business issues and promote various digital startup projects with low and limited budget.
He currently leads the development of BMG OMD鈥檚 Programmatic Services department, ensuring optimal business results for major FMCG and Energy companies in Greece.
Theodore Papanestoros, Director of Marketing, Anatolia College
Introduction & Moderation
Creativity in the Digital Era. Everything is changing and everything remains the same.
Mr. Papanestoros' introduction will be conducted in Greek.
Mr. Papanestoros' Short Bio
Theodore began his career in Athens as a Product Manager in the marketing department of NEOSET in the late 90's. In 2000 he was given the chance to work at TBWA\ATHENS and 2 more advertising agencies, UpSet! and MullenLowe Athens, where he held the position of Group Account Director. He has handled major national and international accounts, such as Citro毛n, SEAT, Crysler-Jeep, Dodge, TOYOTOMI, Michelin, and DEPA, among others.
In 2007 he made a career switch and joined Anatolia College, as Director of Marketing, and is currently responsible for all levels of education. He also serves as an Adjunct Professor at ACT's Business School, teaching Digital Marketing and Advertising.
Theodore is also the co-founder and member of the board of boutique ad agency Blender SkG SA in Thessaloniki.
Who can benefit
- Marketing and B2B/B2C business executives
- Advertising and media agency executives
- Digital & Social Media enthusiasts
Participation
MasterClass cost: 鈧�110
Special discounts
Anatolia High School & 必吃大瓜Alumni: -10%
Members of the Association of Friends of Anatolia College: -10%
螜蟽蠂蠉蔚喂 蔚蟿伪喂蟻喂魏萎 苇魏蟺蟿蠅蟽畏 纬喂伪 蟺蔚蟻喂蟽蟽蠈蟿蔚蟻蔚蟼 蟺位畏蟻慰蠁慰蟻委蔚蟼 蔚蟺喂魏慰喂谓蠅谓萎蟽蟿蔚 渭伪味委 渭伪蟼 渭苇蟽蠅 email 蟽蟿慰 This email address is being protected from spambots. You need JavaScript enabled to view it.
Thank you for your interest. Registration for this MasterClass is now closed. Stay tuned for more 必吃大瓜events in the near future!
After completing the application, an 必吃大瓜representative will contact you shortly to help you with the rest of the registration process and payment.
Upon successful completion of the MasterClass, participants will be receiving a certificate of participation from ACT.
The Digitizing Creativity MasterClass is made possible thanks to the generous support of Helen Electra Lindsay & Dan Lindsay.
Air Carrier Sponsor:
危蠂蔚蟿喂魏维 渭蔚 蟿慰 MasterClass
危蟿慰 蟺位伪委蟽喂慰 蟿畏蟼 畏渭蔚蟻委未伪蟼 Digitizing Creativity 胃伪 蟺蟻伪纬渭伪蟿慰蟺慰喂畏胃蔚委 苇谓伪 蔚谓蟿伪蟿喂魏蠈, 4蠅蟻慰 hands-on MasterClass 纬喂伪 蔚蟺伪纬纬蔚位渭伪蟿委蔚蟼 蟿慰蠀 蠂蠋蟻慰蠀. 螠维胃蔚蟿蔚 伪蟺蠈 蟿慰蠀蟼 蔚喂未喂魏慰蠉蟼 蟺蠋蟼 未慰渭蔚委蟿伪喂 畏 未畏渭喂慰蠀蟻纬喂魏萎 未喂伪未喂魏伪蟽委伪 魏伪喂 纬谓蠅蟻委蟽蟿蔚 蟿畏谓 蔚蟺喂蟽蟿萎渭畏 蟺委蟽蠅 伪蟺蠈 蟿畏 未喂伪蠁萎渭喂蟽畏 渭苇蟽蠅 蟿畏蟼 蟽蠉纬蠂蟻慰谓畏蟼 蟺位伪蟿蠁蠈蟻渭伪蟼 蟿慰蠀 programmatic advertising.
9 螣魏蟿蠅尾蟻委慰蠀 2018 蟽蟿慰 ACT
螖喂维蟻魏蔚喂伪: 4 蠋蟻蔚蟼 (17:00 - 21:00)
螝蠈蟽蟿慰蟼: 鈧�110
危伪蟼 蔚蠀蠂伪蟻喂蟽蟿慰蠉渭蔚 纬喂伪 蟿慰 蔚谓未喂伪蠁苇蟻慰谓 蟽伪蟼. 螣喂 蔚纬纬蟻伪蠁苇蟼 纬喂伪 蟿慰 蟽蠀纬魏蔚魏蟻喂渭苇谓慰 MasterClass 苇蠂慰蠀谓 魏位蔚委蟽蔚喂. 螠蔚委谓蔚蟿蔚 蟽蠀谓蟿慰谓喂蟽渭苇谓慰喂 蟽蟿畏 蟽蔚位委未伪 蟿慰蠀 必吃大瓜纬喂伪 蟿伪 蔚蟺蠈渭蔚谓伪 events 蟺慰蠀 蟽蠂蔚未喂维味慰蠀渭蔚 蟽蟿慰 维渭蔚蟽慰 渭苇位位慰谓!
螤蚁蠈纬蚁伪渭渭伪
Rocky Novak, Managing Director, Fallon
Understanding the Creative Process
鈥� Understanding the effective use of creativity in a digital age
鈥� Inspirational look at how savvy marketers are connecting with their best prospects
韦慰 MasterClass 蟿慰蠀 魏. Novak 胃伪 蟺蟻伪纬渭伪蟿慰蟺慰喂畏胃蔚委 蟽蟿畏谓 伪纬纬位喂魏萎 纬位蠋蟽蟽伪.
危蠉谓蟿慰渭慰 尾喂慰纬蟻伪蠁喂魏蠈 蟿慰蠀 魏. Novak
螒蟺蠈 蟿畏 胃苇蟽畏 蟿慰蠀 螖喂蔚蠀胃蠉谓慰谓蟿慰蟼 危蠀渭尾慰蠉位慰蠀, 慰 Rocky 蔚蟺喂尾位苇蟺蔚喂 蟿喂蟼 魏伪胃畏渭蔚蟻喂谓苇蟼 位蔚喂蟿慰蠀蟻纬委蔚蟼 蟿畏蟼 , 魏伪位位喂蔚蟻纬蠋谓蟿伪蟼 苇谓伪 蟺蔚蟻喂尾维位位慰谓 蟺慰蠀 蔚渭蟺谓苇蔚喂 魏伪喂 蟺蟻慰蟽蠁苇蟻蔚喂 未畏渭喂慰蠀蟻纬喂魏蠈蟿畏蟿伪 蟺伪纬魏慰蟽渭委慰蠀 蔚蟺喂蟺苇未慰蠀. 螠蔚 尾伪胃喂维 纬谓蠋蟽畏 蟿畏蟼 蟽蟿蟻伪蟿畏纬喂魏萎蟼 蟿蠅谓 media 魏伪胃蠋蟼 魏伪喂 蟿慰蠀 digital 魏伪喂 social marketing, 蟽蠀谓苇尾伪位蔚 蟽蟿慰 谓伪 蔚魏蟽蠀纬蠂蟻慰谓喂蟽蟿蔚委 蟿蠈蟽慰 畏 未慰渭萎 蠈蟽慰 魏伪喂 畏 蟺伪蟻伪纬蠅纬喂魏蠈蟿畏蟿伪 蟿慰蠀 未畏渭喂慰蠀蟻纬喂魏慰蠉 蟿畏蟼 蔚蟿伪喂蟻蔚委伪蟼. 螆蠂慰谓蟿伪蟼 蔚渭蟺蔚喂蟻委伪 渭蔚 蟺蔚位维蟿蔚蟼 伪蟺蠈 渭委伪 蔚蠀蟻蔚委伪 纬魏维渭伪 蔚蟿伪喂蟻蔚喂蠋谓, 伪蟺蠈 蟿慰谓 魏位维未慰 蟿蠅谓 fast food 苇蠅蟼 魏伪喂 蟿蠅谓 蟺慰位蠀蟿蔚位蠋谓 伪蠀蟿慰魏喂谓萎蟿蠅谓, 慰 Rocky 蟺喂蟽蟿蔚蠉蔚喂 蟺蟻伪纬渭伪蟿喂魏维 蟺蠅蟼 未蔚谓 蠀蟺萎蟻尉蔚 蟺慰蟿苇 魏伪位蠉蟿蔚蟻畏 蟽蟿喂纬渭萎 纬喂伪 谓伪 蔚委谓伪喂 魏维蟺慰喂慰蟼 marketer.
螤苇蟿蟻慰蟼 螞蠀蟿蟻委尾畏蟼, Digital Director, BGM OMD Greece
DoubleClick Bid Manager Onboarding
Overview 蟿畏蟼 蟺位伪蟿蠁蠈蟻渭伪蟼 魏伪喂 尾伪蟽喂魏苇蟼 位蔚喂蟿慰蠀蟻纬委蔚蟼.
鈥� 螔伪蟽喂魏苇蟼 螆谓谓慰喂蔚蟼 蟿慰蠀 Programmatic Advertising
鈥� 螤蠋蟼 位蔚喂蟿慰蠀蟻纬蔚委 畏 未喂伪未喂魏伪蟽委伪 蟿慰蠀 Programmatic Buying
鈥� 危蟿萎蟽喂渭慰 魏伪渭蟺维谓喂伪蟼 蟽蟿慰 DoubleClick Bid Manager (DBM)
鈥� Optimization & Reporting
韦慰 MasterClass 蟿慰蠀 魏. 螞蠀蟿蟻委尾畏 胃伪 蟺蟻伪纬渭伪蟿慰蟺慰喂畏胃蔚委 蟽蟿伪 蔚位位畏谓喂魏维.
危蠉谓蟿慰渭慰 尾喂慰纬蟻伪蠁喂魏蠈 蟿慰蠀 魏. 螞蠀蟿蟻委尾畏
螣 螤苇蟿蟻慰蟼 蔚委谓伪喂 蔚蟺喂魏蔚蠁伪位萎蟼 蟿慰蠀 蟿渭萎渭伪蟿慰蟼 Digital 蟿畏蟼 蟿伪 蟿蔚位蔚蠀蟿伪委伪 3 蠂蟻蠈谓喂伪.
惟蟼 digital media specialist, 苇蠂蔚喂 蟺维胃慰蟼 纬喂伪 蟿畏谓 蟿蔚蠂谓慰位慰纬委伪 魏伪喂 蟿慰谓 伪谓蟿委魏蟿蠀蟺蠈 蟿畏蟼 蟽蟿畏谓 魏伪胃畏渭蔚蟻喂谓蠈蟿畏蟿维 渭伪蟼 魏伪喂 苇蠂蔚喂 蔚蟻纬伪蟽蟿蔚委 蟽蔚 digital media agencies 魏伪喂 喂蟽蟿慰蟽蔚位委未蔚蟼 畏位蔚魏蟿蟻慰谓喂魏慰蠉 蔚渭蟺慰蟻委慰蠀, 未喂伪蠂蔚喂蟻喂味蠈渭蔚谓慰蟼 蟿伪 Google AdWords 魏伪喂 蟿喂蟼 未喂伪蠁畏渭委蟽蔚喂蟼 蟽蟿慰 Facebook 苇蠅蟼 蟿伪 analytics 魏伪喂 蟿慰 digital buying 鈥� 苇谓伪蟼 蟺蟻伪纬渭伪蟿喂魏蠈蟼 鈥渄igital ninja鈥�.
螤蟻喂谓 伪蟺蠈 蟿畏 BGM OMG, 慰 螤苇蟿蟻慰蟼 蔚蟻纬伪味蠈蟿伪谓 蟽蟿慰 Digital Media Agency 鈥淐ubik-S鈥� 蠅蟼 Digital Account Manager 魏蠀蟺蟻喂伪魏蠋谓 蔚蟺喂蠂蔚喂蟻萎蟽蔚蠅谓 蠈蟺蠅蟼 畏 Nanobionic, Medochemie, Odelo online super market, Engino, Cybarco 魏伪喂 维位位蔚蟼. 螘蟺喂蟺位苇慰谓, 蔚委谓伪喂 慰 蟽蠀谓喂未蟻蠀蟿萎蟼 蟿慰蠀 蔚位位畏谓喂魏慰蠉 未喂伪未喂魏蟿蠀伪魏慰蠉 lifestyle portal 鈥済alsnguys.gr鈥�, 渭苇蟽伪 伪蟺蠈 蟿慰 慰蟺慰委慰 苇渭伪胃蔚 谓伪 伪谓伪位蠉蔚喂 胃苇渭伪蟿伪 蟺慰蠀 伪谓蟿喂渭蔚蟿蠅蟺委味慰蠀谓 慰喂 online 蔚蟺喂蠂蔚喂蟻萎蟽蔚喂蟼 魏伪喂 谓伪 蟺蟻慰蠅胃蔚委 digital startup projects 渭蔚 渭喂魏蟻蠈 魏伪喂 蟺蔚蟻喂慰蟻喂蟽渭苇谓慰 budget.
危萎渭蔚蟻伪 未喂蔚蠀胃蠉谓蔚喂 蟿畏谓 伪谓维蟺蟿蠀尉畏 蟿慰蠀 蟿渭萎渭伪蟿慰蟼 Programmatic Services 蟿畏蟼 BGM OMD, 蟿慰 慰蟺慰委慰 蔚尉伪蟽蠁伪位委味蔚喂 尾苇位蟿喂蟽蟿伪 伪蟺慰蟿蔚位苇蟽渭伪蟿伪 纬喂伪 魏慰蟻蠀蠁伪委蔚蟼 蔚位位畏谓喂魏苇蟼 蔚蟺喂蠂蔚喂蟻萎蟽蔚喂蟼 蟽蟿慰蠀蟼 魏位维未慰蠀蟼 蟿慰蠀 FMCG 魏伪喂 蟿畏蟼 蔚谓苇蟻纬蔚喂伪蟼.
螛蔚蠈未蠅蟻慰蟼 螤伪蟺伪谓苇蟽蟿慰蟻慰蟼, Director of Marketing, Anatolia College
螘喂蟽伪纬蠅纬萎 魏伪喂 危蠀谓蟿慰谓喂蟽渭蠈蟼
H 未畏渭喂慰蠀蟻纬喂魏蠈蟿畏蟿伪 蟽蟿畏谓 蠄畏蠁喂伪魏萎 蔚蟺慰蠂萎. 螌位伪 伪位位维味慰蠀谓 魏伪喂 蠈位伪 蟺伪蟻伪渭苇谓慰蠀谓 委未喂伪.
螚 蔚喂蟽伪纬蠅纬萎 蟿慰蠀 魏. 螤伪蟺伪谓苇蟽蟿慰蟻慰蟼 胃伪 蟺蟻伪纬渭伪蟿慰蟺慰喂畏胃蔚委 蟽蟿伪 蔚位位畏谓喂魏维.
危蠉谓蟿慰渭慰 尾喂慰纬蟻伪蠁喂魏蠈 蟿慰蠀 魏. 螤伪蟺伪谓苇蟽蟿慰蟻慰蟼
螣 螛慰未蠅蟻萎蟼 尉蔚魏委谓畏蟽蔚 蟿畏谓 魏伪蟻喂苇蟻伪 蟿慰蠀 蟽蟿畏谓 螒胃萎谓伪 蠅蟼 Product Manager 蟽蟿慰 蟿渭萎渭伪 渭维蟻魏蔚蟿喂谓纬魏 蟿畏蟼 N螘螣SET 蟽蟿伪 蟿苇位畏 蟿畏蟼 未蔚魏伪蔚蟿委伪蟼 蟿慰蠀 '90. 韦慰 2000 蟿慰蠀 未蠈胃畏魏蔚 畏 渭蔚纬维位畏 蔚蠀魏伪喂蟻委伪 谓伪 未慰蠀位苇蠄蔚喂 蟽蟿畏谓 韦螔WA\螒韦HENS 魏伪喂 蟽蠀谓苇蠂蔚喂伪 蟽蔚 未蠉慰 伪魏蠈渭伪 未喂伪蠁畏渭喂蟽蟿喂魏苇蟼 蔚蟿伪喂蟻蔚委蔚蟼 蟿慰蠀 魏位维未慰蠀, 蟿畏谓 UpSet!, 渭蔚 蟿蔚位蔚蠀蟿伪委慰 蟽蟿伪胃渭蠈 蟿畏 螠ULLENLOWE-Athens 蠅蟼 Group Account Director. 危蟿喂蟼 蔚蟿伪喂蟻蔚委蔚蟼 伪蠀蟿苇蟼 蠂蔚喂蟻委蟽蟿畏魏蔚 蟽畏渭伪谓蟿喂魏慰蠉蟼 螘位位畏谓喂魏慰蠉蟼 魏伪喂 未喂蔚胃谓蔚委蟼 位慰纬伪蟻喂伪蟽渭慰蠉蟼 蠈蟺蠅蟼 Citro毛n, SEAT, Crysler-Jeep, Dodge, TOYOTOMI, Michelin, 螖螘螤螒, 魏.伪.
韦慰 2007 苇魏伪谓蔚 渭喂伪 伪位位伪纬萎 蟽蟿伪未喂慰未蟻慰渭委伪蟼 魏伪喂 蟺蟻慰蟽蠂蠋蟻畏蟽蔚 蟽蟿慰 Anatolia College, 蠅蟼 螖喂蔚蠀胃蠀谓蟿萎蟼 Marketing, 伪蟺伪蟽蠂慰位慰蠉渭蔚谓慰蟼 蟽蔚 蠈位蔚蟼 蟿喂蟼 尾伪胃渭委未蔚蟼 蟿畏蟼 蔚魏蟺伪委未蔚蠀蟽畏蟼 蟿慰蠀 慰蟻纬伪谓喂蟽渭慰蠉. 螤伪蟻维位位畏位伪 未喂未维蟽魏蔚喂 Digital Marketing 魏伪喂 Advertising 蟽蟿慰 School of Business 蟿慰蠀 ACT, 蔚谓蠋 蔚委谓伪喂 蟽蠀谓喂未蟻蠀蟿萎蟼 魏伪喂 螤蟻蠈蔚未蟻慰蟼 蟿慰蠀 螖.危. 蟿畏蟼 未喂伪蠁畏渭喂蟽蟿喂魏萎蟼 Blender SkG 螒螘.
危蔚 蟺慰喂慰蠀蟼 伪蟺蔚蠀胃蠉谓蔚蟿伪喂
- 危蟿蔚位苇蠂畏 marketing 魏伪喂 蔚蟿伪喂蟻蔚喂蠋谓 蟺慰蠀 伪蟽蠂慰位慰蠉谓蟿伪喂 渭蔚 B2C 魏伪喂 B2B
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- 螝伪蟿畏纬慰蚁委伪:
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